A solid-state system combining a stable spin degree of freedom with an efficient optical interface is highly desirable as an element for integrated quantum-optical and quantum-information systems. We demonstrate a bright color center in diamond with excellent optical properties and controllable electronic spin states. Specifically, we carry out detailed optical spectroscopy of a germanium-vacancy (GeV) color center demonstrating optical spectral stability. Using an external magnetic field to lift the electronic spin degeneracy, we explore the spin degree of freedom as a controllable qubit. Spin polarization is achieved using optical pumping, and a spin relaxation time in excess of 20μs is demonstrated. We report resonant microwave control of spin transitions, and use this as a probe to measure the Autler-Townes effect in a microwave-optical double-resonance experiment. Superposition spin states were prepared using coherent population trapping, and a pure dephasing time of about 19ns was observed at a temperature of 2.0 K.