New Challenges in External Environment and Business Strategy: The Case of Siberian Companies

Svetlana Kuznetsova, Vera Markova

Результат исследования: Публикации в книгах, отчётах, сборниках, трудах конференцийглава/разделнаучнаярецензирование

Аннотация

The paper deals with new trends in the development of strategic management theory in knowledge economy including transition from sector analysis to the analysis of business ecosystems; building strategic business networks; increasing the role of innovative entrepreneurship, given temporary competitive advantages and dynamic external environment; and a greater focus on a value factor as a key element of corporate strategy. Based on compilation of these trends, we propose an approach to strategy formulation with special emphasis on a balance between creating value for customers and maximizing value for the company. Real cases of the Russian companies were used to show that it is very important for any company to use a balanced approach aimed at creating stakeholder value.

Язык оригиналаанглийский
Название основной публикацииEurasian Studies in Business and Economics
ИздательSpringer Science and Business Media B.V.
Страницы449-461
Число страниц13
DOI
СостояниеОпубликовано - 2017

Серия публикаций

НазваниеEurasian Studies in Business and Economics
Том4
ISSN (печатное издание)2364-5067
ISSN (электронное издание)2364-5075

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