The transition of powerful gravitational waves, created by the coalescence of massive black hole binaries, into electromagnetic radiation in external magnetic fields is considered. In contrast to the previous calculations of the similar effect we study the realistic case of the gravitational radiation frequency below the plasma frequency of the surrounding medium. The gravitational waves propagating in the plasma constantly create electromagnetic radiation dragging it with them, despite the low frequency. The plasma heating by the unattenuated electromagnetic wave may be significant in hot rarefied plasma with strong magnetic field and can lead to a noticeable burst of electromagnetic radiation with higher frequency. The graviton-to-photon conversion effect in plasma is discussed in the context of possible electromagnetic counterparts of GW150914 and GW170104.