Preparation of materials by nitroxide-mediated polymerization (NMP) is well known nowadays. To increase the possible usefulness of NMP for the production of hybrid materials or polymer-decorated complexes, coordination-initiated NMP (CI-NMP) was developed and investigated here. CI-NMP was exemplified using the instantaneous and spontaneous reaction of alkoxyamines carrying a pyridyl moiety on the alkyl group and the Zn(hfac)2 (hfac: hexafluoroacetylacetonate) complex as a metal centre. NMP of styrene and n-butyl acrylate was carried out with either previously or in situ-prepared complexes. Both approaches afforded NMP of the same quality. The positive influence of metal centre coordination is highlighted by efficient NMP at 90°C.