New Challenges in External Environment and Business Strategy: The Case of Siberian Companies

Svetlana Kuznetsova, Vera Markova

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Abstract

The paper deals with new trends in the development of strategic management theory in knowledge economy including transition from sector analysis to the analysis of business ecosystems; building strategic business networks; increasing the role of innovative entrepreneurship, given temporary competitive advantages and dynamic external environment; and a greater focus on a value factor as a key element of corporate strategy. Based on compilation of these trends, we propose an approach to strategy formulation with special emphasis on a balance between creating value for customers and maximizing value for the company. Real cases of the Russian companies were used to show that it is very important for any company to use a balanced approach aimed at creating stakeholder value.

Original languageEnglish
Title of host publicationEurasian Studies in Business and Economics
PublisherSpringer Science and Business Media B.V.
Pages449-461
Number of pages13
DOIs
Publication statusPublished - 2017

Publication series

NameEurasian Studies in Business and Economics
Volume4
ISSN (Print)2364-5067
ISSN (Electronic)2364-5075

Keywords

  • Business ecosystem
  • Customer values
  • External environment
  • Key competences
  • Strategic management

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