Проблема типологии российского корпоративного кино в условиях продвижения в интернете

Translated title of the contribution: The problem of the typology of russian corporate video in the conditions of promotion on the internet

Алина Евгеньевна Колодкина

Research output: Contribution to journalArticlepeer-review

Abstract

In the article the author attempts to develop a clear and relevant typology of audiovisual corporate products on various grounds, taking into account the features of this type of video in terms of promotion and distribution in the global network. The empirical material of the article-826 video nominees of the largest competition of corporate cinema in Russia (AKMR) ‒ allows to establish the features of each typological group, to identify the relationship between them, as well as to determine which of the typologies proposed by the author is the most important in practice. As a result of the study, we identified 4 typologies on various grounds. Considering the genre forms and types of corporate cinema, we came to the conclusion that there are tendencies to complicate the screen-expressive means; there is a process of rapprochement with the cinematic and journalistic principles of video; there is an adaptation of corporate cinema under the distribution channel ‒ the Internet. It can be assumed that corporate cinema in the future will increasingly use the methods of film and screen language of expression.To determine the types of corporate video in terms of promotion on the Internet, in our opinion, the most optimal typology is based on the genre form due to the fact that other typologies largely depend on many additional factors
Translated title of the contributionThe problem of the typology of russian corporate video in the conditions of promotion on the internet
Original languageRussian
Pages (from-to)49-61
Number of pages13
JournalЗнак: проблемное поле медиаобразования
Issue number3 (33)
Publication statusPublished - 2019

OECD FOS+WOS

  • 5.08 MEDIA AND COMMUNICATION

State classification of scientific and technological information

  • 19 MASS COMMUNICATION. JOURNALISM. MEDIA

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