Образ адресата в немецкой и русской рекламе экологического туризма

Виктория Игоревна Куфина, Анна Сергеевна Центнер

Research output: Chapter in Book/Report/Conference proceedingArticle in an anthologyResearchpeer-review


The article is devoted to the identification of peculiarities of appeal in the advertising discourse on the material of German and Russian ecotourism advertising texts. Argumentation and its realization in the strategy of persuasion are examined to reconstruct the image of the addressee
Original languageRussian
Title of host publicationИностранные языки в научном и учебно-методическом аспектах. Сборник научно-методических трудов
EditorsН.В. Тарабунова
Place of PublicationНовосибирск
PublisherИПЦ НГУ
Number of pages14
VolumeВып. 13
ISBN (Print)978-5-4437-0847-8
Publication statusPublished - 2019

State classification of scientific and technological information

  • 16.21 General linguistics

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